Privacy policy

Last updated: July 2026

Privacy Policy

1. Who We Are

Carlino Fashion AB, Lövbrunnagränd 6, 187 53 Täby, Sweden (company registration number SE-559554-3769) is the data controller for personal data collected through carlinofashion.se. For any privacy-related enquiries, contact us at contact@carlinofashion.se or on +46 70 324 0067.

2. What Data We Collect

• Identity and contact data: name, email address, phone number, delivery address.
• Transaction data: purchase history, payment details (processed securely via our payment provider — we do not store full card details).
• Usage data: IP address, browser type, pages visited, time spent on site (collected via analytics tools).
• Marketing data: email preferences, if you have opted in to our newsletter.

3. How We Use Your Data

• To process and fulfil your orders and communicate order status.
• To respond to your customer service enquiries.
• To send marketing communications, if you have opted in (you may unsubscribe at any time).
• To improve our website, analyse traffic, and understand customer behaviour.
• To comply with our legal obligations under Swedish and EU law.

4. Legal Basis for Processing

We process your personal data on the following legal bases: contractual necessity (to fulfil your order), legitimate interests (to improve our services and prevent fraud), legal obligation (to comply with applicable laws), and consent (for marketing communications and non-essential cookies).

5. Data Sharing

We do not sell your personal data to third parties. We may share data with trusted service providers who assist in operating our business — including our e-commerce platform, payment processors, shipping carriers, and email marketing platforms. These providers process data only on our instructions and are subject to confidentiality obligations.

We may also share data where required by law or to protect the rights and safety of Carlino Fashion AB or others.

6. International Transfers

Some of our service providers, including our e-commerce platform and our analytics and email marketing tools, are established outside the European Economic Area, primarily in the United States. Where personal data is transferred outside the EEA, we rely on the European Commission's standard contractual clauses, or on an adequacy decision where one applies to the recipient, to ensure that your data continues to be protected to an equivalent standard. You may request further information about these safeguards at contact@carlinofashion.se.

7. Cookies

Our website uses cookies. Cookies that are strictly necessary for the site to function, such as those that keep items in your shopping bag, are always active. Cookies used for analytics and marketing are set only after you have given your consent, which you may withdraw at any time through the cookie settings on our website. You can also manage cookies through your browser settings, although disabling certain cookies may affect the functionality of the site.

8. Your Rights Under GDPR

• Right of access — to request a copy of the personal data we hold about you.
• Right to rectification — to request correction of inaccurate or incomplete data.
• Right to erasure — to request deletion of your data in certain circumstances.
• Right to restrict processing — to request that we limit how we use your data.
• Right to data portability — to receive your data in a structured, machine-readable format.
• Right to object — to object to processing based on legitimate interests or for direct marketing.
• Right to withdraw consent — to withdraw any consent you have given, without affecting processing carried out before the withdrawal.

To exercise any of these rights, please contact us at contact@carlinofashion.se. We will respond within one month. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY) at imy.se, or with the supervisory authority in your country of residence.

9. Data Retention

We retain personal data only for as long as necessary. Order data is retained for 7 years in accordance with Swedish accounting legislation. Marketing data is retained until you unsubscribe or request deletion.

10. Security

We implement appropriate technical and organisational measures to protect your personal data, including SSL encryption for all transactions. However, no method of internet transmission is entirely secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be available on this page with an updated date. We encourage you to review it periodically.

Questions? Contact us at contact@carlinofashion.se